Get fresh updates from Hortonworks by email

Once a month, receive latest insights, trends, analytics information and knowledge of Big Data.

cta

Get Started

nube

¿Está preparado para empezar?

Descargue sandbox

¿Cómo podemos ayudarle?

cerrarBotón de cerrar
Hortonworks Customer

zulily

This platform is allowing us to take questions that we couldn’t answer to the point where we can answer them. It is allowing us to accelerate decision making processes from weeks, days and hours to minutes, seconds and milliseconds. From an off-line analytics activity to a real-time decision-making process embedded within a piece of software. That’s the value.

- Luke Friang, Chief Information Officer

nube zulily Case Study

Download Case Study

zulily is a publicly traded, Seattle-based online retailer. The company launched in 2010 with a mission of bringing its customers (primarily moms) fresh and interesting product every day. Unlike search-based e-commerce sites whose users come looking for specific items, the zulily customer visits the company’s web site and mobile app on a daily basis to browse and discover products. The company focuses on crafting engaging, unique and compelling experiences for its customer.

Business Challenge

To turn their raw content into an engaging experience for customers, zulily has invested heavily in personalization. Showing the right sales event and images to the right member at the right time is critical for zulily. Accomplishing this level of personalization required that zulily build systems to understand members coming to its website and then instantly determine what to show them. To do this, zulily’s systems must capture, integrate and analyze many different inputs from a wide variety of sources.

The company was founded with a data platform built on a relational database, but two years after launch the number of events, SKUs, customers and interactions were growing too rapidly for that system to keep up. To continue delivering relevant, customized content to its rapidly growing customer base, zulily knew that it needed to modernize its platform.

Solution

zulily formed a vision for what the company now calls the zulily Data Platform (ZDP). They planned to make ZDP a primary, central repository for all the business’ data. After zulily thoroughly examined its analytical priorities and the challenges posed by its current infrastructure, the company concluded that it needed to move beyond its legacy relational database.

ZDP is based on Hortonworks Data Platform (HDP®). HDP provides a data platform for multi-workload data processing across an array of processing methods – from batch through interactive to real-time, supported by key capabilities required of an enterprise data platform – spanning governance, security and operations.

Results

After identifying its path forward, the zulily team was able to move from its vision to an in-production data platform in a mere four months. The new platform enables analytics scenarios that were difficult to achieve with the former technology solution. zulily now has the ability to scale both storage and analytics on demand.

Luke Friang, Chief Information Officer said, “Our new platform empowers us to use data all over the business. It drives the content of the email that our customers receive in the morning. It drives how and when we ship customers the products they order. It drives what customers see in the mobile app versus what customers see in a browser on their computer. It’s allowing us to make sure that we’re tailoring customer experiences appropriately, throughout the entire lifecycle as a zulily customer.”